BBA in Business Management - European Institute of Applied Science and Management Skip to content

Bachelor of Business administration
(BBA)
in business management

Bachelor of Business Administration degree allows students to become a part of a business network formed by professionals, academics and classmates from different cultures. During synchronized courses, students can get feedback about their own projects as well as the content of the course. This program, with various specializations, prepares the students (academically and professionally) for managerial positions. The graduates of BBA are eligible to continue their studies in MBA programmes.

Key Facts

Modules are available online, which means that students can study whenever it is convenient for them. The modules consist of 30 courses that can be studied for up to 3 years. The minimum length of study is not limited and depends on student’s individual progress. Our lecturers are available for further consultations.

Studies

Program is taught in English.

It offers a combination of knowledge complementing project management, financial sector expertise and business into a set of skills important for managers worldwide. It includes business simulations in which students build a company in an online game full of fun!

Courses

  1. Accounting Principles
  2. Advanced Negotiation and Conflict Resolution
  3. AI Governance and Corporate Risk Management
  4. AI Implementation and Enterprise Transformation
  5. Artificial Intelligence and Business Intelligence
  6. Brand Architecture and Portfolio Management
  7. Business  Data Fundamentals
  8. Corporate Governance and Regulatory Compliance
  9. Enterprise Cybersecurity and Risk Management
  10. Enterprise Systems and Process Integration
  11. Financial Analysis Techniques
  12. Management Theory and Practice
  13. Market Instability and Financial Events
  14. Marketing Principles
  15. Organizational Development and Change Leadership
  16. Project Management Concepts
  17. Retail Banking Fundamentals
  18. Retail Innovation and Customer Experience
  19. Service Excellence and Value Creation
  20. Talent Management and Leadership

Elective Courses

Students choose 5 extra elective courses from those below:

  1. Advanced Consumer Psychology
  2. Business Strategy Analysis: Simulations
  3. Cognitive Computing in Modern Enterprise
  4. Fundamentals of Artificial Intelligence
  5. Global Business and Cross-Border Operations
  6. Global Leadership in Multicultural Environments
  7. Global Supply Chain and Operations Excellence
  8. Integrated Digital Marketing
  9. Organizational Psychology and Human Capital
  10. Research Methodology

Business Simulations

Students are required to achieve 15 credits in the game level and demonstrate proficiency in managing a company with specific characteristics within the online game called SimCompanies. Additionally, they are required to write a brief review paper outlining their company strategy. SimCompanies offers an advanced, proprietary economic simulation model, providing an immersive gaming experience that mirrors real-world business dynamics.

Final Thesis

Students are required to write and defend a bachelor’s thesis. The thesis must have min. 15,000 words. To support this process, we provide a comprehensive thesis template along with practical suggestions to help you write it with ease.

Academically and Professional Qualified Academic Staff
BBA is designed and taught by academically and professionally qualified instructors who give theoretical and practical understanding and knowledge of business administration. Lecturers are respected international academics and professionals: world-class keynote speakers, consultants, managers and award-winning academics who have published numerous research papers and books in their areas of expertise. Each instructor has professional private sector experience and therefore can introduce a unique experience and personalized approach to the class.

Title of Expertise
BBA title allows professionals to advance within their careers and step ahead in a competitive job market of middle-management positions and progress to MBA degree studies. The title also solidifies the respect sought by managers, colleagues and customers, while also being recognized as an expert within the industry.

Online Live Courses
EIASM offers freely-accessible recorded courses. Students can complete their online education successfully anytime when convenient for them. Furthermore, EIASM allows students to get feedback from instructors, as well as classmate’s opinions from different cultures and backgrounds via Discord platform. Students can form online groups and get in touch in order to exchange opinions and study together.

Graduation in Shorter Time
EIASM offers online degree courses. If students acquire the required amount of credits during their studies in 1 or 3 years, they can proceed to thesis defense and graduation.

Projects
Students work on various projects (e.g. writing a thesis or a strategy review paper on a company managed in a business simulation game) and they receive valuable feedback from their instructors through which they further develop and improve their skills.

Network
Social capital is one of the most important resources one can achieve in their professional life. Studying at EIASM represents an opportunity to build a network of alumni, experts and professionals all over the world, including highly respected instructors and classmates coming from different backgrounds.

Accreditation
EIASM is accredited by the Accreditation Service for International Colleges (ASIC).

Admission Criteria

  • Secondary / High school education
  • Proficiency in English (TOEFL / IELTS tests)

Required Documents

  • Application Fee: 50 euro
  • Resume / CV
  • Scanned copy of passport / national ID
  • Scanned copies of secondary / high school diplomas and transcripts

More info about scholarships:
study@eiasm.cz