DBA in Brand Management - European Institute of Applied Science and Management Skip to content

DBA in Brand Management

Key Facts

  • Degree: DBA
  • Language: English Only / Turkish - English Blended
  • Duration: 24 Months
  • Application Deadline: October 24 / December 12 / March 13 / May 08
  • Term Start: Quarterly
  • Study: Fully synchronized (live) online
  • Tuition Fee: 7,500 Euro
Application Form
Admission Process
Download Brochure

DBA in Brand Management

The Doctor of Business Administration (DBA) is a professional doctoral degree for experienced professionals aiming to elevate their careers by blending practical business skills with academic expertise.
It focuses on applying theory to real-world challenges and developing evidence-based solutions.

The DBA is ideal for those who seek leadership, consultancy, or academic roles at the highest level. The DBA is a terminal degree in business reflecting the highest level of formal education that can be obtained in this field. To reach the aim, DBA’s equips students with advanced knowledge and practical tools essential for strategic decision-making in both corporate and academic settings.

DBA vs. PhD

Feature DBA PhD
Purpose Applied, practical problem-solving Theoretical, scholarly contribution
Profile Senior professionals & executives Researchers & academics
Research Real-world, business-related issues Abstract, theoretical exploration
Career Executive leadership, consulting, teaching Academic research and degree, teaching
Both graduates of PhD and DBA programs can use the Dr. title, since Dr is a courtesy title for anyone with a doctoral-level degree, including PhD, DBA, DA, EdD, etc. Yet, PhD is a full academic title that can lead to a professor degree (Prof. Dr.), but DBA is the highest degree in the field.

Studies

 2 ACADEMIC YEARS

Each academic year has 4 terms.
Each semester is 6 weeks (5 lectures + 1 class)
Total of 16 modules (12 course modules + 4 DBA dissertation modules)

Teaching mode is fully online and live
All courses are synchronized and take place on weekends 
Dissertation Advisor for each student

  • Turkish-English blended
  • English only

For more detail check our brochure*

Modules

The program has a total of 180 credits, requiring students to complete 12 course modules and 4 dissertation modules. All courses are delivered fully online, with synchronized sessions held on weekends.

Live online modules support professionals who are looking for an in-depth learning environment and opportunities to expand their networks.

All students are required to submit a DBA dissertation. Each student will be supervised with an Academic Advisor.

Dissertation

All dissertation modules are live online to help with developing a thorough and successful dissertation. 

The dissertation must present an original application of knowledge and demonstrate the student’s ability to integrate rigorous academic analysis with real-world relevance.

Candidates who fail to meet academic requirements or provide the necessary documentation may be re-evaluated under conditions set by the Senate, based on recommendations from EIASM & PIO.


Curriculum

Prepares leaders to strategically build, position, and sustain strong brands. By emphasizing data-driven consumer insights, advanced usage of digital and AI tools, program support executives in managing brands in competitive markets.


Core Module Example

  • Brand Management
  • CX Consumer Experience
  • Research & Dissertation


Elective Module Example

  • Cultural Seminers
  • MarCom & Advertising
  • Fundamentals of AI
The purpose of education is to provide social mobility, and in higher education, to achieve a career leap. Founded in 2020 with this manifesto, PIO continues higher educational services; master's degrees at Istanbul Nisantasi University, and corporate certification programs customised for global companies. By choosing the PIO & EIASM specialized DBA programs, you earn a degree that represents the pinnacle of the formal education system, while gaining the professional skills and academic knowledge essential for reaching the peak of your career. With online live courses, the programs offer an in-depth learning environment with opportunities to expand networks. Specialized DBA programs are designed to equip you not only with theoretical insights but also with the practical competencies required to advance confidently on your professional journey.
Prof. Dr. Gresi Sanje PIO Founder

Admission Criteria

  • Master’s degree
  • Work experience
  • Proficiency in English

Required Documents

  • Resume / CV
  • Scanned copy of passport / national ID
  • Scanned copies of academic diplomas and transcripts
  • TOEFL / IELTS tests or Recommendation Letter
    *Recommendation Letter stating that applicant worked or studied in English-speaking environment

    Application Fee: 50 Euro