DBA in Sustainable Marketing
Key Facts
- Degree: DBA
- Language: English Only / Turkish - English Blended
- Duration: 24 Months
- Application Deadline: October 24 / December 12 / March 13 / May 08
- Term Start: Quarterly
- Study: Fully synchronized (live) online
- Tuition Fee: 8,000 Euro
DBA in Sustainable Marketing
The Doctor of Business Administration (DBA) is a professional doctoral degree for experienced professionals aiming to elevate their careers by blending practical business skills with academic expertise.
It focuses on applying theory to real-world challenges and developing evidence-based solutions.
The DBA is ideal for those who seek leadership, consultancy, or academic roles at the highest level. The DBA is a terminal degree in business reflecting the highest level of formal education that can be obtained in this field. To reach the aim, DBA’s equips students with advanced knowledge and practical tools essential for strategic decision-making in both corporate and academic settings.
DBA vs. PhD
| Feature | DBA | PhD |
| Purpose | Applied, practical problem-solving | Theoretical, scholarly contribution |
| Profile | Senior professionals & executives | Researchers & academics |
| Research | Real-world, business-related issues | Abstract, theoretical exploration |
| Career | Executive leadership, consulting, teaching | Academic research and degree, teaching |
Both graduates of PhD and DBA programs can use the Dr. title, since Dr is a courtesy title for anyone with a doctoral-level degree, including PhD, DBA, DA, EdD, etc. Yet, PhD is a full academic title that can lead to a professor degree (Prof. Dr.), but DBA is the highest degree in the field.
Studies
2 ACADEMIC YEARS
Each academic year has 4 terms.
Each semester is 6 weeks (5 lectures + 1 class)
Total of 16 modules (12 course modules + 4 DBA dissertation modules)
Teaching mode is fully online and live
All courses are synchronized and take place on weekends
Dissertation Advisor for each student
- Turkish-English blended
- English only
For more detail check our brochure*
Modules
The program has a total of 180 credits, requiring students to complete 12 course modules and 4 dissertation modules. All courses are delivered fully online, with synchronized sessions held on weekends.
Live online modules support professionals who are looking for an in-depth learning environment and opportunities to expand their networks.
All students are required to submit a DBA dissertation. Each student will be supervised with an Academic Advisor.
Dissertation
All dissertation modules are live online to help with developing a thorough and successful dissertation.
The dissertation must present an original application of knowledge and demonstrate the student’s ability to integrate rigorous academic analysis with real-world relevance.
Candidates who fail to meet academic requirements or provide the necessary documentation may be re-evaluated under conditions set by the Senate, based on recommendations from EIASM & PIO.
Curriculum
Focuses on strategic marketing with an emphasis on integrating environmental and social considerations into responsible growth strategies. Equips executives to lead purpose-driven, responsible growth in a rapidly evolving business landscape.
Core Module Example
- Sustainable Marketing
- Strategic Marketing
- Research & Dissertation
Elective Module Example
- Fundamentals of AI
- Cultural Seminers
- Digi-Story Telling
Admission Criteria
- Master’s degree
- Work experience
- Proficiency in English
Required Documents
- Resume / CV
- Scanned copy of passport / national ID
- Scanned copies of academic diplomas and transcripts
- TOEFL / IELTS tests or Recommendation Letter
*Recommendation Letter stating that applicant worked or studied in English-speaking environment
Application Fee: 50 Euro