The purpose of this course is to take students from a point at which they have general ideas about their dissertation topic through the development of a solid structure, research strategy and drafting framing chapters. Students will learn key features on how to write their dissertation, how to use citations, avoid plagiarism, etc. The theses topics are also discussed. Students are expected to revise their concept notes and strategy by the end of the term. The course ends with a brief test, but the learning outcome is a properly written thesis.

This course will explain critical management skills involved in management functions and present details of operations management. With the use of real example, it will show what happens when key management principles are violated. Students will get essential information about managing people and organization, dealing with critical situations, key management principles and interesting tips required to handle several types of management, such as project management, strategic management, information management and human resource management. It will prepare students to accept critical roles (e.g. top managers) and help them to become effective contributors to any kind of organization with no limit in environment, strategy, structure, culture, location, tasks, people and outputs. Students will go through several test cases that will help them deal with many situations that every manager has to handle. On top of that, students will get useful information related to time management that will help them deal with stress, time limitations and help them organize themselves.

This course is an introduction to the basic concepts and standards of financial accounting systems. Several important concepts will be studied in detail: revenue recognition, inventory, long-lived assets, present value, long-term liabilities. The course emphasizes the creation of basic financial accounting statements – the income statement, balance sheet, cash flow statement – as well as their interpretation.

This course will review and appraise contemporary marketing strategy, literature and practice to provide students with a comprehensive understanding of marketing and business strategy. Students will learn to think as professional marketers, to read and evaluate specialist marketing literature and apply strategic marketing concepts to global digital economy.

This course will introduces students the basic econometric tools. The students must have already attended the courses on principles of economics, basic calculus, quantitative analysis and statistics. The course teaches them how to set up econometric models that can be used to test theories, hypothesis or beliefs. They will study how to organize, present and analyze data, as well as how to present the results from their analysis.

In this course, we primarily focus on how to recognize what employees you need and how to find them. It is an area of processes in an organization that deals with a human resources management and development. It is focused on management methods and analytical techniques applied in human resources management and work with people in an organization. The aim of this course is to develop understanding of basic features and main functions in any organization. The example topics of an organizational behavior study include: personality and dispositions, emotions and affects, motivation, socials concept and identity, decision-making and cognition, justice and trust, organization and work attachment, leadership, groups and teams, organizational culture and climate. The example topics of Human Resources include: job analysis, recruitment, selection, training and development, performance appraisal, compensation, quality of work life, workforce diversity, strategic human resource management.

The objective of this course is to develop an understanding of bank definition, history of banking, bank types and products, banking activities and models, roles of banks in the economy, challenges in banking industry. Furthermore, students will understand the difference between retail and commercial banking – i.e. retail banking as the visible face of banking to the general public and corporate banking that refers to the aspect of banking that deals with corporate customers. Both approaches will be described in terms of products, services and importance to economy.

This course will prepare students to understand modern activities and business possibilities connecting financial sector and information technologies. This course focuses on banking, insurance and partly on regulatory framework.

The objective of this course is to develop an understanding of complex financial problems hitting periodically their business and whole economies. The students will first go through the basics of economics, so that later they can understand advanced discussions on international financial flows and their impact on economies, businesses and households. Later, financial crises, their development and impact will be shown on many case studies. Students will understand business cycles with recessions and differences with financial crises, so that they can expect better when a next crisis will hit their business. Third part of the course will introduce trading on financial markets, so that the students will understand precisely how to trade and how financial markets work during crises as well.

This course will prepare students to interpret and analyze financial statements effectively. It explores in a greater depth financial reporting topics introduced in the core course in financial accounting and examines additional topics. The viewpoint is that of the user of financial statements. This course is designed primarily for students who expect to be intensive users of financial statements as a part of their professional responsibilities.

This course will explore how to manage projects. It starts with looking at characteristics and challenges in project management. It will lead to deeper understanding of activities and steps to initiate, plan, execute, control and close the work of a team and to achieve specific goals and meet specific criteria leading to success in a specific project. Students will be driven through 5 basic phases of project management – project conception and initiation, project definition and planning, project launch or execution, project performance and control, project closing. In addition, the course looks at causes of risk – 3 types of explanations of causes: technical explanations, psychological explanations, political-economic explanations.

This course will prepare students to understand modern activities and business possibilities connecting financial sector and information technologies. The course focuses on an insurance sector. New technologies allow insurance companies to work online with no offices and knowing a lot of information about their customers using modern technologies. The following topics will be discussed throughout the course: blockchain, artificial intelligence, drones, various connected ecosystems, advanced analytical tools, robotic process automation, robo advisers, wearables.

This course will prepare students to understand modern activities and business possibilities connecting financial sector and information technologies. The course focuses on credit and financial markets and modern options of lending and investing using apps. Students will learn about modern technological start-ups, how to find new space on a dense financial market, etc. Robo advising will be one of the topics covered in this course together with ETFs, mutual funds, crowdfunding, big data construction, other investment opportunities stressing the importance of transaction costs.

The objective of this course is for students to understand how trading on financial markets works. The course will introduce trading on financial markets, so that students understand precisely how to trade and how financial markets work during crises. Main focus of the course will be stocks, futures, ETFs, investment certificates.

This course will introduce data protection problematics to students of health care. The core of the course is general data protection regulation (GDPR) and organizational case study oriented view. Other topics include: data subject rights under GDPR, “Right to Erasure” and “Right to Forgotten”, exemptions to “Right to Erase/Deletion”. We will also talk about California Consumer Privacy Act (CCP), experiences from several European countries, additional privacy and information management responsibilities, Information Governance (IG) program management.

This course will show students the main aspects of various healthcare systems around the world. Main positive and negative sides of the systems will be discussed. Also, various insurance schemes will be detailed in order for the students to see different options of insurance schemes that work in advanced countries around the world. The covered countries include: the USA, UK, Germany, Austria, Canada, Australia.

This course will present current trends and innovations in terms of healthcare challenges (including the impact of Covid). The top 4 parts of the course include: global health care snapshots, driving factors of health care costs, top trends in health care, health care digitization. They will be explained with the help of several case studies.

This course will develop an understanding of risks that are present in health care. Main focus will be on the safety of patients. Therefore, students will also learn about: World Health Organization (globally), Joint Commission (USA), ORO 2.0, European Medicines Agency (EMA). Other topics of the course are: mitigating the risk of prescription drug abuse, risk management considerations with personal electronic devices (PEDs) in health care, reducing the patient harm to zero by the utilization of high reliability tools, risk management considerations for defects in procedures at health care, preventing suicidal activities through the management of ligature risks.

Knowledge of outgoing tourism is important for people who operate in any structure of management. After successful completion of the course, students can create their own travel agency or improve their actual skills for increasing the portfolio. Materials we provide and teach are based on real values, strategies and experiences.

Introduction to Travel and Tourism Industry
Definition, concept, forms of organizations, history and growth of tour operation business, actual situation and popular destinations, basic terms, organizational structures.

Entities of Outgoing Tourism
Travel agencies, tour-operators, accommodation, insurance companies, licenses, pricing, contracting, direct cooperation, competition.

Tourism Destinations
Specifics of European tourism markets (Italy, Bulgaria, Greece and others), duration of seasons, real prices, communications with partners, allotment, guarantee sales politics.

Products and services
Calculation methods, creating of portfolio, handling fees, risk management, complains and compensations, forecasts, negotiating strategies.

Managing Outgoing Services and Products
Organization structure, staff, communication with employs, offers, law, instruments, accounting, reservations systems, hints, planning, tourism specifics, motivations system, income from destinations, legislation, representative and guide services.

Marketing Principles
Social networks, catalogues, retailers, commissions, real costs.

Case Studies

Increase your income by additional activities of your local travel agency. This course will give you all the necessary information that you need to provide self tour-operating services in EU, organizing special events and own guide services. Only direct contracting means a long-term success, but a lot of companies loose money by hiring a third side company.

Introduction to Incoming Tourism
Inbound and outbound services and structures, advantages and disadvantages, option demarcation depending on investment and treats.

Incoming Environment
SWOT and PEST analysis of a company portfolio, calculations of provide services by your-self and their comparison.

Incoming and Aspects
Transports, guides, numbers, providers, excursions, groups, potential partners, start a pilot, observed values in beginning, calculation of services, handling fee, suppliers, customers, real costs, risks, deviations, external aspects, choice of location.

Organization Structure and Systems
Managing of destination, prepares, time schedule, faults viewed by costumers, avoiding risks.

MICE Tourism
Objectives and components, MICE destinations in Europe, selection, research methods and prepares, important information before planning, starting up from A to Z, tutorials on web sites and social networks.

Organization of Events
Staff, organizers, government policy, contracting subjects, local agencies, permits, competitive analysis, marketing campaign.

Case Studies

Everyone need to know how it works – it does not depend if you are a hotel owner or an agency. You have to compare all information to make the best decisions and strategies in order to become a successful manager.

Hotel Destinations and Specifics Across Europe
Hotel products and markets, market segmentation, standard industrial classification, hotel management and structures, general and sectional policies, co-operations with agencies and tour-operators, seasons duration, hotel groups, small hotels.

Front Office Operation
Enquiries, reservation forms, bookings, room availability records, arrival and registration, departures, protecting the hotel, planning of food service facilities, food and beverage production methods.

Food and Beverage Management & Restaurants
Food and beverage function, BB – HB – FB – AI structures, price and value for money, typical client, hotel and restaurant concept development & creation, level of service, interior design, atmosphere and mood, location and accessibility, food and beverage service employees, trends.

Costumer Services
Clients and travel agencies views, guest needs, service, communications, role playing.

Human Resources in Hospitality
Managing people (housekeepers, receptionist, etc.), motivation systems, optimal composition, team-building.

Economics, Finance and Marketing
Accounting (payments by cash or credit card, VAT, electronic records of sales, employees, multiple owners), main duties of purchasing manager, cost control, selection of supplier, payment methods, seting good price, costs and revenues, statements and instruments, forecasting, taxes, types of sales department, types of budget, break-even analysis, reaching the customer (advertising), intermediate agencies.

Strategic Management
Equipment improvement, investment, cost planning/money for future, partners, contracting of hotel, contracting by agencies, advice for long-period prosperity.

Case Studies

Without modern technologies, a successful touristic subject or management departure cannot exist. There are many things that you can improve. This course will help students to find, identify and set possible reasons for change. Besides, they will gain simple IT skills that will be helpful for creating small projects or oversimplifying daily managing processes.

ICT Management
All types of technologies which can improve stats, prices, communication devices, applications, encompassing, PC and networks, outsourcing.

Reservations Systems – Typology
Travel agencies (CeSyS, 100vka, Magicware…), hospitality (Mevris, Horespus, Hoteltime…), XML, deployments and costs, improvements, recovery, servers and IT providers.

Reservation Systems – Tutorials
Systems, data and information processing, responsible people, privacy policy, security, data transfers and adjustments.

Internal Systems
Complex solutions of processes out of reservations.

Primary and Secondary Support
Operators, back office, prescribed methods.

Creating Own Website

Social Networks and Marketing
Modern types of communication, CEO, PPC, Google Analysis and other instruments.

Marketing Campaigns

The course will give an understanding of economic forces that drive real estate value in market. Students will learn concepts, tools and techniques for evaluating individual real estate assets, based on the application of economic theory and principles of urban economics, for the purpose of real estate valuation. After completing the course, students will have a broad understanding of market dynamics, constrained by the geographic, physical and legal parameters, determine values of individual assets in market. To understand the scope and impact of facility management, they need to understand business activities of organisations. The students will be able to:
(I) Identify pertinent physical, functional and economic factors related to the value of various real estates.
(II) Estimate the market value using each of the 3 traditional approaches ( cost, market data, income).
(III) Understand the major tests for distinguishing real property from personal property.
(IV) Explain the significance of the Uniform Standards of Professional Appraisal.

The course will help students to understand principles and practices of facilities management. It will show how this management needs to be be performed in order to support the core business of client organizations. In this course, the students will:

o Understand the scope and impact of facility management on the core business activities of organizations.
o Differentiate between core and non-core business activities and services in context of facility management.
o Appreciate the role of informed client, the nature of risks faced by client organizations and the need to provide the best value.
o Explain the importance of strategy for facility management and key stages in reaching the decision to outsource or retain services in-house.
o Understand the role of stakeholders and be able to assess their potential impact on facility management strategy, policy and operations.
o Outline a plan for stakeholder engagement and communication.
o Describe the basis of outsourced facility management in terms of the main characteristics of service provision and options for providing them.
o Appreciate management implications of both outsourced and in-house service provision for client organizations, tenants (customers) and other end-users.
o Recognize critical success factors in facility management and the role of key performance indicators.
o Differentiate between service specifications and service level agreements and explain their role.
o Outline the process for procuring services and supplies and the means for ensuring the selection of suitably qualified service providers and suppliers.
o Understand the main types of contractual relationship between clients and service providers and suppliers.
o Outline the procedure for managing contracts and measuring the performance of contractors.
o Explain how changes can be planned and executed without the loss of business continuity.

This course will provide students with essential skills and knowledge required to solve complex management problems that our planet faces nowadays. They will learn about hydrology, forestry, water quality, pollution caused by various sources, fire and flood risk management. After finishing the course, the students will be able to apply their knowledge to solve the world ecological problems.

This course will highlight the biological and physical science aspects of natural resource management at local, national and global scales. The topics covered will include: resource management of soil, water, forests, wetlands, coasts and wildlife. Students will develop an understanding of biological, ecological and physical principles and concepts, science background and quantitative skills required to understand and manage natural resources with emphasis on sustainable management.

This course will prepare students to understand modern approach to tackle pollution. The students will learn about different types of pollution, causes and solutions. The course will cover all areas where pollution may appear: water pollution, air pollution, land pollution, noise pollution, thermal pollution, radioactive pollution. Another topics covered are: impacts on humans, animals and environment.

This course will provide students with knowledge about geographic information systems. The contents of the course includes: components and main principles of GIS, their functions, data types and how they work. The students will also learn about the applications of GIS, so that they can make the complete picture about the advantages and disadvantages of GIS.

The course about Search Engine Optimization (SEO) consists of several chapters that cover the main areas of SEO.

Chapter 1: Introduction to SEO
Search engine results pages, search queries, importance of SEO, white hat vs. black hat SEO.

Chapter 2: How Search Engines Work
Crawling, indexing, ranking.

Chapter 3: Keyword Research
Developing the right set of keywords through process, brainstorm “seed” keywords, competitors’ keywords, keyword research tools, niche analysis, keyword analysis, targeting keywords, prioritising keywords, keyword research tools.

Chapter 4: On-Page SEO
Low value tactics, pn-page SEO beyond content, text formatting, title tag, meta description, URL structure.

Chapter 5: Technical SEO
Its elements, crawlability, website performance, indexation.

Chapter 6
Link building and authority, tactics to gain links, broken link building, guest posting, outreach and unmentioned links.

Chapter 7
How to measure SEO performance.

Blockchain area develops ultra-fast. It has been said that 1 month in crypto is like 1 year in a real world. Developing a course on Blockchain or DeFi is extremely hard as it can be outdated just few days afer its creation. However, we created a course that tallks about actual trends, but also teaches about the basics of blockchain, DeFi and usability of blockchain technology in many sectors like real estate, health care, finance, and others.

The course contains 2 lectures:
Blockchain Innovation (Blockchain I)
Blockchain Application (Blockchain II)
Both can be studied separately on each other. Both courses were developed in 2022.

The topics are:
Blockchain Innovation (Blockchain I):
Introduction to Blockchain Technology, blockchain evolution, decentralized web, distributed organizations, distributed ledger, smart contract, distributed applications, internet of value, token economics, decentralized autonomous organizations, blockchain and economy, blockchain and internet of things, blockchain and society, centralized exchange (CEX), decentralized exchange (DEX), automated market makers (AMM), layer one and layer two.

Blockchain Application (Blockchain II):
Blockchain in education, impact of blockchain in health care, blockchain in finance: investing in cryptocurrency – How blockchain is changing the finance landscape, impact of blockchain and cryptocurrency in real estate, blockchain technology for sustainable supply chain, future of blockchain and cryptocurrencies.