MA in Digital Marketing Communication
The MA in Digital Marketing Communication degree, which was developed in close collaboration with the Brand Communication Institute (BCI), provides students with the opportunity to join a network of professionals, academics, and classmates from diverse cultures, as well as receive feedback on their own projects and the course content during synchronized classes.
The MA in Digital Marketing Communication Program prepares students for decision-making positions in digital marketing-related fields such as digital chief officer positions, digital marketing experts, and managing partners, by providing them with both academically and professionally well-equipped skills to manage and develop successful digital communication activities. Students who complete the “MA in Digital Marketing Communication Program” will be able to pursue business doctorate degrees such as Doctorate of Arts (D.A.) and Doctorate of Business Administration (D.B.A.).
The modules will start at 18.00 in Central European Time (CET) on weekdays and at 11.00 on Saturdays in CET. Summer semester ‘optional’ takes place face-to-face at EIASM Prague faculty. The modules are spread into 3 semesters. Our lecturers are available for consultations.
Modules taught only in English
For the MA in Digital Marketing Communication degree, students need to successfully pass 3 core modules, followed by 6 elective modules and deliver a pass grade Graduation Project. With practical one to one supervision to support graduation project, graduate candidates will have the opportunity to publish their study. In total the program offers 160 hours of content, formed by 60% live courses and interactive case studies, 20% specially selected articles, exclusive reports and e-books, 20% related screenings, podcasts, exclusive webinars and interviews. Although, MA in Digital Marketing Communication program offers electives, students can also select courses from MA in Strategic Brand Management program.
- Marketing in Digital Space
- Omnichannel Marketing Communication Management
- Digital Marketing Case Studies from the Boardroom
- Graduation Project
- E-Commerce & Online Business Development
- Social Media & Content Marketing
- Consumer Insight and ZMET
- Digital Brand Building & Behavioural Economics
- User Experience Design
- Performance & Search Engine Marketing