Doctoral Research at the intersection of Artificial Intelligence and Strategic Marketing
A specialised professional doctorate delivered in partnership between EIASM and PIO (Marketing Communication School). It combines advanced AI techniques with strategic marketing research to earn the highest professional qualification in your field.
Partnership program
A doctoral specialization for senior marketing professionals who want to lead at the convergence of artificial intelligence and digital strategy. The program combines rigorous applied research with direct relevance to the strategic challenges organizations face in an AI-driven marketing landscape.
3 core areas define the program:
Elective courses in Digi-Storytelling, Mastering Digi-Matrix and Strategic Marketing allow students to deepen expertise in the areas most relevant to their professional context.
Each student is assigned a dedicated dissertation advisor throughout the research phase. Delivered live online, with all sessions synchronized.
Your dissertation will explore the intersection of AI and marketing. These are the core research pillars within this specialization.
Investigate how machine learning algorithms transform consumer behaviour analysis, segmentation and predictive modelling.
Research the design and optimisation of data-driven marketing strategies using AI tools and real-time analytics frameworks.
Explore how AI-generated content, programmatic advertising and digital narrative techniques reshape brand communication.
Study how organisations adopt and integrate emerging marketing technologies - from machine learning platforms to AI-driven CRM.
DBA program spans 2 academic years. Each year has 4 quarterly terms, each lasting 6 weeks (5 lectures + 1 class). You complete 16 courses total. Students complete written assignments and papers throughout the taught component.
12 courses in 4 terms:
+ Elective courses based on a selected specialization.
4 dissertation courses in 4 terms:
Note: All courses are synchronised. Cultural seminars are included as part of the program experience.
Senior marketing leaders who want to formalise their strategic expertise with the highest professional qualification and contribute original research to the field.
Independent consultants and agency leaders who want to strengthen their credibility with doctoral-level expertise in AI-driven marketing strategy.
University lecturers and researchers seeking a professional doctorate to complement their teaching portfolio with applied research in digital marketing and AI.
Program fee
Save €300 with full payment within the 1st month of enrollment.
Pay in up to 4 installments within 12 months.
Application fee: €50
For program enquiries: pio@eiasm.cz
Delivered in partnership with PIO - Marketing Communication School.
