Doctoral Research on Sustainable Marketing
A specialised professional doctorate delivered in partnership between EIASM and PIO (Marketing Communication School). Lead purpose-driven, responsible growth by integrating environmental and social considerations into strategic marketing at the highest professional level.
Partnership program
A doctoral specialization for senior marketing professionals who want to lead with both strategic depth and ethical conviction in an era where sustainability has become a defining dimension of brand value, consumer trust and organizational legitimacy.
3 core areas shape the program:
Elective courses in Cultural Seminars, Digi-Storytelling and Fundamentals of AI allow students to extend their expertise – whether that means understanding how cultural values shape sustainability perception, crafting narratives that build trust rather than invite greenwashing accusations or leveraging AI tools in alignment with responsible marketing practice.
Each student is assigned a dedicated dissertation advisor throughout the research phase. Delivered live online (synchronized).
Your dissertation will explore the intersection of AI and marketing. These are the core research pillars within this specialization.
Research how organisations integrate environmental and social considerations into competitive positioning, market analysis and growth strategy from the outset.
Investigate how sustainability values shape purchasing decisions, brand loyalty and consumer trust across cultural and demographic contexts.
Explore how brands communicate sustainability authentically – building trust rather than greenwashing accusations – through narrative, media and campaign strategy.
Study how environmental, social and governance frameworks shape marketing practice, organisational legitimacy and long-term stakeholder relationships.
DBA program spans 2 academic years. Each year has 4 quarterly terms, each lasting 6 weeks (5 lectures + 1 class). You complete 16 courses total.
12 courses in 4 terms:
+ Elective courses based on a selected specialization.
4 dissertation courses in 4 terms:
Note: All courses are synchronised. Cultural seminars are included as part of the program experience.
Senior sustainability leaders who want doctoral-level expertise to lead purpose-driven marketing and responsible growth across their organisations.
Marketing professionals who want to integrate sustainability into strategic frameworks and contribute original research to the field of responsible marketing.
University lecturers and researchers seeking a professional doctorate to complement their teaching portfolio with applied research in sustainable marketing, ESG communication and green consumer behaviour.
Program fee
Save €300 with full payment within the 1st month of enrollment.
Pay in up to 4 installments within 12 months.
Application fee: €50
For program enquiries: pio@eiasm.cz
Delivered in partnership with PIO - Marketing Communication School.
