Doctoral Research in Brand Management
A specialised professional doctorate delivered in partnership between EIASM and PIO (Marketing Communication School).
Partnership program
A doctoral specialization for senior brand professionals who want to combine scholarly rigor with deep strategic expertise in one of the most valuable and complex disciplines in modern business. Brands are among the most important assets organizations possess – this program equips graduates to build, protect and grow them with lasting impact.
3 core areas anchor the program:
Elective courses in Cultural Seminars, Fundamentals of AI and MarCom and Advertising allow students to extend their expertise into the areas most relevant to their professional context and research direction.
Each student is assigned a dedicated dissertation advisor throughout the research phase. Delivered entirely live online (synchronized).
Your dissertation will explore the strategic, cultural and experiential dimensions of brand management. These are the core research pillars within this specialisation.
Research how brands are built, structured and sustained across competitive and cultural contexts, from positioning strategy to long-term brand value stewardship.
Investigate how organisations design experiences that shape perception, drive loyalty and differentiate brands across touchpoints.
Explore how digital channels, content strategy and MarCom reshape brand narratives in an AI-influenced media landscape.
Study how brands adapt positioning, messaging and identity across cultural markets and international contexts.
DBA program spans 2 academic years. Each year has 4 quarterly terms, each lasting 6 weeks (5 lectures + 1 class). You complete 16 courses total.
12 courses in 4 terms:
+ Elective courses based on a selected specialization.
4 dissertation courses in 4 terms:
Note: All courses are synchronised. Cultural seminars are included as part of the program experience.
Senior marketing leaders who want to formalise their strategic expertise with the highest professional qualification and contribute original research to the field.
Independent consultants and agency leaders who want to strengthen their credibility with doctoral-level expertise in AI-driven marketing strategy.
University lecturers and researchers seeking a professional doctorate to complement their teaching portfolio with applied research in digital marketing and AI.
Program fee
Save €300 with full payment within the 1st month of enrollment.
Pay in up to 4 installments within 12 months.
Application fee: €50
For program enquiries: pio@eiasm.cz
Delivered in partnership with PIO - Marketing Communication School.
