Master of Arts (MA) in Strategic Brand Management was developed in collaboration with Brand Communication Institute (BCI). Students become part of a network of professionals, academics and classmates from different cultures. During synchronized courses, students receive feedback on their own projects as well as the course content.
A program for marketing and brand professionals who want to develop the strategic depth, consumer understanding and leadership capability needed to build and grow brands that create lasting commercial and cultural value.
The core curriculum covers the foundations of effective brand leadership: Strategic Brand Management, Consumer Behavior and Psychology and Brand Case Studies from the Boardroom – bringing strategic thinking to life through real-world complexity. The program culminates in a practice-based Graduation Project.
Elective courses allow students to specialize in the areas most relevant to their career direction:
Whether leading brand functions within global organizations, building challenger brands or advising clients as a consultant, the program prepares graduates to operate with strategic confidence, consumer empathy and commercial acumen.
Concentrated expertise in strategic thinking, business model innovation and data-driven decision-making.
Several specialized courses combining strategic management theory with practical application.
Courses tailored for global students with relevant examples and case studies from around the world.
Research Methodology course prepares you for doctoral study or research-based consulting.
Live online (synchronized) study with lecturer consultations and online materials.
Courses created or supervised by lecturers with experience in the given field.
Professionals responsible for brand strategy, positioning and brand equity who want a postgraduate qualification with direct relevance to their work.
Experienced marketers preparing for C-suite or senior leadership roles who need the strategic depth and credential to make the step.
Independent consultants and agency professionals who want to formalise their brand strategy expertise and expand their advisory capabilities.
Business owners and startup founders who want to build and manage their own brands with professional-grade strategic and consumer insight frameworks.
The program finishes with a diploma thesis where you demonstrate the ability to integrate rigorous academic analysis with practical real-world relevance.
Original academic research on a digital marketing or marketing communication topic.
In-depth analysis of a real organization's strategic challenges.
A designed and validated digital marketing communication strategy for a real or simulated brand.
All-inclusive fee
Graduates are prepared for senior roles in brand strategy, marketing leadership and consumer-driven business development.
MA graduates are eligible to continue their studies in doctoral degrees (e.g. DBA). Research Methodology course provides strong preparation.
Personalized study where students are in contact with a lecturer for consultations. Progress individually using online study materials.
Courses tailored for international students, containing relevant examples and case studies from around the world.
Provide personal information and experience summary.
Pay the application fee.
Upload CV / resume, diploma scan and ID copy for verification purposes only.
Receive the acceptance and pay the program fee.
Apply today to master the science of business!
2 years
Live online (synchronized)
Strategic Brand Management
120 credits
Our admissions team can help you determine if the degree is right for your career goals.
