Master of Arts (MA) in Digital Marketing Communication degree was developed in collaboration with Brand Communication Institute (BCI). It allows students to become a part of a network of professionals, academics and classmates from different cultures. During synchronized courses, students get feedback about their own projects as well as the content of the course.
A program for marketing professionals and ambitious graduates who want to develop the strategic thinking, creative capability and technical fluency needed to lead in one of the fastest-moving areas of modern business.
The core curriculum covers the essentials of digital marketing leadership: Marketing in Digital Space, Omnichannel Marketing Communication Management and Digital Marketing Case Studies from the Boardroom – grounding strategic knowledge in real-world complexity. The program culminates in a practice-based Graduation Project.
Elective courses allow students to build depth in the areas most relevant to their goals:
Whether leading in-house marketing teams, working in agency environments or building a digital venture, the program prepares graduates to think strategically and execute with precision across the full spectrum of digital marketing.
Concentrated expertise in digital channels, content strategy and omnichannel marketing communication.
3 core courses and 6 elective courses combining digital marketing theory with real-world campaign application.
Courses tailored for global students with relevant examples and case studies from around the world.
Graduation Project – tutored one-to-one with an academic lecturer – prepares graduates for doctoral study or senior digital marketing roles.
Live online (synchronized) study with lecturer consultations and online materials.
Courses created or supervised by lecturers with experience in the given field.
Marketing professionals who want to formalise their digital expertise and step into senior or leadership roles in digital strategy and campaign management.
Professionals specialising in content, social media and brand communication who want strategic depth and a postgraduate credential.
Account managers, creative leads and digital strategists in agency environments who want to advance into senior client leadership or director roles.
Professionals managing online sales, digital platforms and e-commerce operations who want to combine technical fluency with strategic marketing capability.
Professionals from adjacent fields moving into digital marketing who want a rigorous, practice-based master's program to accelerate the transition.
MA graduates are eligible to continue their studies in doctorate degrees such as DBA or Doctor of Arts – Graduation Project provides a strong research foundation.
The program finishes with a diploma thesis where you demonstrate the ability to integrate rigorous academic analysis with practical real-world relevance.
Original academic research on a digital marketing or marketing communication topic.
In-depth analysis of a real organisation's digital marketing challenge or campaign.
A designed and validated digital marketing communication strategy for a real or simulated brand.
All-inclusive fee
Graduates are prepared for senior roles in digital marketing, brand communication and omnichannel strategy.
MA graduates are eligible to continue their studies in doctoral degrees (e.g. DBA). Research Methodology course provides a strong preparation.
Personalized study where students are in contact with a lecturer for consultations. Progress individually using online study materials.
Courses tailored for international students, containing relevant examples and case studies from around the world.
Provide personal information and experience summary.
Pay the application fee.
Upload CV / resume, diploma scan and ID copy for verification only.
Receive the acceptance and pay the program fee.
Apply today to master the science of business!
2 years
Live online (synchronized)
Digital Marketing Communication
120 credits
Our admissions team can help you determine if the degree is right for your career goals.
