MBA in
Tourism, Hospitality and Event Management
A tourism, hospitality and event MBA designed for working professionals – built around real-world cases from destinations, hotel groups, platforms and event organisations worldwide.
- 1-2 years
- 100% online
- 120 credits
Tourism, Hospitality and Event Leadership
Prepare to lead in destination management, hotel operations, event strategy and travel platforms – in your home market or across international hospitality networks.
MBA in Tourism, Hospitality and Event Management
Few industries are as exposed to the world as tourism and hospitality – where consumer sentiment, geopolitics, climate and technology all land on the same P&L. This specialization is for professionals who want to lead in that environment with the strategic depth the industry increasingly demands. Part of EIASM’s MBA portfolio, it runs across 12 courses and 120 credits, pairing a full MBA core with 4 courses built around destination, hospitality and event management.
The specialization covers the areas shaping hospitality leadership today:
- Digital Platforms, Marketing and Guest Experience – how technology and storytelling shape travel decisions and drive direct and platform-based demand
- Destination Strategy and Tourism Policy – how destinations compete, recover and reinvent themselves in the face of overtourism, crisis and shifting markets
- Hospitality Operations and Revenue Management – how hotels and resorts are run, optimized and positioned across different market segments
- Sustainable Tourism and Events – how sustainability reshapes strategy, certification and operations in a sector under growing public scrutiny
Every course draws on real company cases from hotel groups, booking platforms, national tourism boards and event companies across developed and emerging markets – frameworks you can apply in the hospitality environment you actually work in.
Relevant across hotel and resort management, destination marketing, event strategy and travel platform leadership. Explore the full case library below – or design your own path with our tailor-made MBA.
Earn the Credential Your Career Deserves
Years of practical experience in hospitality and tourism need an academic foundation to match. This program delivers the formal MBA recognition that opens senior roles in hotel groups, destination organisations and event companies internationally.
Step into Hospitality and Tourism Leadership
Move toward general manager, destination director, event strategy lead or senior advisory roles where rigorous, internationally recognised hospitality management education is expected.
Decide with Clarity Across a Complex Industry
Revenue management, platform economics, sustainability compliance and crisis recovery – master the frameworks that turn the complexity of tourism and hospitality into structured, confident decisions.
Read Markets, Guests and Destinations Like a Pro
From overtourism in Venice to sustainable safari models in Kenya and AI-driven booking platforms – build the analytical fluency to lead where guest experience, strategy and operations meet.
Program Structure & Curriculum
Core Courses
Market Instability and Contagion Analysis
8 CreditsProject Management Leadership
8 CreditsResearch Methodology
8 CreditsStatistics for Strategic Decisions
8 CreditsStrategic Analysis Through Simulations
8 CreditsStrategic Human Resource Management
8 CreditsStrategic Marketing for Growth
8 CreditsStrategic Thinking for Executives
8 CreditsSpecialization
Digital Tourism and Customer Experience
8 CreditsGlobal Tourism Strategy and Development
8 CreditsHospitality Operations and Innovation
8 CreditsTourism Marketing and Revenue Management
8 CreditsMaster thesis
THESISTotal Credits
120 CreditsWhat Our Students Say
I moved to Prague in summer 2021. At that time, all lectures were happening online due to Covid. Although I missed a common student life, I found a part-time job and got to know restaurant business, community and companies offering future career opportunities. Even though online lectures and materials are fine, they could be improved with more detailed and tougher assignments.
When I studied MBA at EIASM, I did not have to study additionally at home - attending classes was enough in order to succeed. It is easy to combine the study with the work. I believe that knowledge and title will help me in moving up in my career.
Program Leadership
Hospitality is one of the few industries where the customer experiences your operations directly, every single time. MBA in Tourism, Hospitality and Event Management is built for leaders who treat that fact as a discipline – not a slogan.
Academic Foundation
International Accreditation
Accredited by ASIC with Premier Status (United Kingdom). The institution has also applied for IACBE accreditation and currently holds IACBE Candidate status – this is a separate process and does not constitute accreditation. EU-registered institution headquartered in Prague.
Faculty
Courses are taught by professors with both academic and senior industry experience in tourism management, hospitality operations, destination marketing and event strategy.
Research Access
Full access to Elsevier, Web of Science, Springer, Wiley, Cambridge Journals, EBSCOhost and other research sources throughout your studies.
Full Academic Quality
A 120-credit professional degree program concluded with a 24-credit master thesis. The same academic substance as traditional in-person MBA programs.
Who Is This Program For?
Hospitality Professionals Ready for the Next Step
Hotel managers, resort operators and hospitality coordinators who want the strategic and financial credentials to move into general management or senior leadership roles.
Tourism and Destination Management Professionals
Staff in national tourism boards, destination management organisations and regional tourism authorities who want the management framework to lead strategy, not just execute campaigns.
Event and Conference Professionals
Event planners, conference managers and festival organisers who want the business fluency to lead large-scale events, corporate programmes or cultural initiatives at the strategic level.
Future General Managers and Hospitality Founders
Professionals on the path toward hotel general manager, destination director or hospitality venture founder roles where formal credentials and commercial fluency are no longer optional.
Program Details & Investment
Requirements:
- Bachelor's degree
- or 2+ years of managerial experience (assessed individually)
1. One-time payment
A discount of €300 is applicable to total fees when paid in full at enrolment.
2. Monthly payment plan
Up to 4 installments are possible during the first 12 months after enrollment.
Studies Built Around Your Life
We do not ask working professionals, founders and ambitious students to put their lives on hold. The program adapts to your reality – not the other way around.
Truly Asynchronous
No mandatory log-ins, no fixed class times. You study according to the time zone where you live - Prague, Dubai, Jakarta or São Paulo.
Multilingual Accessibility
Nearly all course videos include subtitles in 40+ languages. The platform is fully compatible with browser-based translation tools.
Flexible Study Extension
If work keeps you busier than expected, you can extend your studies at no additional cost.
Responsive Student Support
Study Department responds within 2 business days. No call centers, no tickets - just direct contact.
How to Apply?
Submit Application
Complete the online form and upload your documents (CV, diploma).
Interview & Acceptance
Admissions team reviews your profile and contact you within 48 hours.
Enrollment
Pay tuition fees and receive immediate access to the e-learning platform.
Ready to Begin?
Ready to lead in tourism and hospitality? Apply today to master destination strategy, hospitality operations and event leadership.
Admissions team help
Discuss your eligibility and career goals with our study department.